INTRODUCTION Creative Design House is a house of creative people such as Graphic Designers, Multimedia Designers, Product Designers, Creative Directors and Industrial Specialists who are successful in turning insights into action. In addition to our core members, every innovation team includes CDH experts hand-picked from specific categories. Our method: strategically challenging, questioning and breaking category conventions in order to offer entirely new value propositions, fulfill unmet customer desires, and generate new ones. Clients use our services to push innovation in a number of areas, from new concept development to extending brands into entirely new markets. The results are not just creative ideas but rigorous ones, tested to ensure they are as practical as they are groundbreaking. These are insights that produce change-not for change’s sake, but for business growth. Creative Design House (CDH) comprises of two design officies stationed at Universiti Sains Malaysia Main Campus, Penang, Malaysia and Universiti Sains Malaysia Health Campus, Kelantan, Malaysia. They boast several years of brand redefining experience specialising in a diverse array of fields including corporate logo design, graphic design, advertising design, image design on transportation, consumer product design, packaging design, interior design, exterior design, exhibition design, signage design and further areas of designing. The CDH Director, Prof. Dr. Azizi Bahauddin and the team, possess a strong ability to interpret and enhance brand equity by providing exciting fresh, new design solutions and focusing on innovation and visual distinction as means to achieve success and profitability. CDH is well versed in every aspect of the professional design process from the research aspect to overseeing product development and manufacturing; these have been proven in variety of high-profile projects such as creating unique and exclusive trophies for Anugerah Tokoh Siswa 2014 organised by Kementerian Pengajian Tinggi; creating more exclusive logo branding for USM the research products and packaging; and CDH various examples of creative potentials and versatility as well as various publicationdesign for competitions like "Anugerah Akademik Negara" (AAN), "Anugerah Inovasi Negara" (AIN), ect. assisting in a lot of award winning competitions. The combination of design competencies described and with the CDH featuring local and international background experience makes it a truly dynamic fusion of vibrant influences and creative talents that can result in worthy design progression and accelerated growth suitable for brands and/or products. Pada hari pertama, kami telah menjalani sesi pengenalan kepada Creative Design House, Universiti Sains Malaysia. Sesi taklimat dijalankan oleh Pengurus Operasi & Ketua Rekabentuk, En Saiful Haizad Ahamad Jainid dan En Azeem Ab. Wahab. Sesi pengenalan tersebut dihadiri juga oleh Ketua Pengarah Creative Design House, Prof Azizi Bahauddin dan pada masa yang sama tugasan yang pertama telah diberikan iaitu dikehendaki merekabentuk poster dan banner. Pada hari pertama tersebut, saya telah diberi tugasan untuk merekabentuk poster dan banner untuk satu karnival. Universiti Sains Malaysia yang berkolaborasi dengan Kementerian Pendidikan Tinggi, Soaring Upwards dan Jabatan Pendidikan Tinggi akan mengadakan Karnival Pendidikan Tinggi Negara pada setiap tahun bagi menggalakkan masyarakat menghadiri karnival tersebut untuk mengetahui sedikit sebanyak mengenai kampus yang terlibat dalam karnival tersebut.
Demi menyampaikan hebahan tersebut, maka saya telah ditugaskan untuk merekabentuk poster yang berukuran 5'' x 11'' dan banner yang berukuran 2'' x 9 ''. Warna jingga telah dipilih kerana emosi warna tersebut memberi semangat kepada penonton.
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NUR SYAMIMI BAKRIOn 1st February 2017, I started my internship at Creative Design House (CDH) In Universiti Sains Malaysia, Penang Archives
May 2017
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